This multi-dimensional project highlights the Starland District and elevates it to the same level as Broughton and River Street. The Starland District is well known to locals and students, but not to tourists. The design of the logo is inspired by the old Starland Dairy with its iconic red star that would be represented on milk bottles. A soft, nostalgic color palette is used throughout the branding system that allows viewers to feel welcomed, yet curious as to what the area has to offer.

Expanding the visual applications, environmental graphics and signage were also created to be placed throughout the Starland Area. Each sign highlights the top places to eat, shop, visit, and drink with each category being assigned a color. Wooden signs placed on street corners directing tourists to different locations to enjoy, and when it turns night, colored neon signs are visible on the entrance to the highlighted locations.