The concept for the logo involves the combination of the Olympic flame and also the letter M to represent the city of Madrid. These two separate parts combine into one, representing the unification of athletes coming together at the games.

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To visually display how the logo would look at the olympics, a variety of visual applications were created. Pins, lanyards, and hats represent the logo on merchandise items. Official items such as event tickets and athelte/ coach badges show the logo at a reduced size. Lastly, environmental graphics were created to show the banner outside on banners, a basketball floor, as well as a gymnastic floor that athletes compete on.