Origin Spice Co.
or·i·gin, /ˈôrÉ™j(É™)n/
noun: the point or place where something begins, arises, or is derived.
Origin Spice Co. curates high quality spices from around the world in order to take your cooking to the next level and enhance your taste buds.
The multi-media branding project encourages people new to cooking to find enjoyment and be daring. Fun, bold typography breaks the mold of the traditional type often used by spice companies. The asterisk mark within the logo represents a single speck of spice, a single thing to start it all. Paired with a vibrant color palette, the spices are popping out at you from the grocery store shelves.
If customers are unable to buy in-store or supplies are out of stock, they can visit Origin's website and order online. Spices will arrive in a lively box, ready for the next meal. While on the website, viewers can check out Origin's variety of spices, their founding story, recipes, and shop for gifts for friends to join in on the flavor.
Digital and out-of-home advertising is used to promote Origin's spices through social media and large-format ads. This campaign highlights the different tastes and flavors that Origin spices bring to your cooking.
