SCAD Museum of Art
The SCAD Museum of Art is the Savannah College of Art and Design's contemporary art museum that is accessible to students and the public in order to see work by some of today's artists. The aim of this project was to rebrand the museums logo and branding, while also communicating the museums engaging, creative, and inspirational environment.
Engagement
Curiosity
Creativity
The rebranded logo for the SCAD Museum of Art represents the distinctive glass rectangular prism that rises above the rest of the restored brick building, as well as the brick arches found all throughout the inside if the building, reminding visitors of the museums past history as a railway station. The colors represent how the museum is an engaging, creative, and inspirational environment for current students and the public.
Outdoor posters can be used to showcase the current artists and their work on display, as well as promoting the museum itself. "Building blocks" that are pulled from the logo are used to frame the photos and used to add dimension to the layout of the poster and other collateral materials.
This brochure will be available for visitors at the front desk. The front of the brochure echo's the logo design, displaying images of the current exhibition on display. Once opened there is a map of the galleries with numbers coordinating to the exhibits and where they can be found inside the galleries. On the right side, one can read a little bit about the SCAD Museum of Art.
Updating the website to follow the new brand, visitors can view the exhibitions currently on show and how long they're on view for. Viewers can also learn more about the museum itself and different programs that are held throughout the week for the public as well as students. Geometric elements from the logo are used throughout the website to frame photos and information, as well as guiding the viewer through the website.
An Instagram carousel that can be posted on the museums account to help promote and inform people about the artwork on display, hours, and ticket prices.
Admission stickers for visitors that shows they stopped at the front desk and bought a ticket as well as numbered bag check stickers since the museum does not allowed large bags into the galleries. This allows visitors to check their items at the front and then grab them when they leave.
T-Shirt designs that can be bought in the museum gift shop that come in all colors of the new brand, as well as an example of the black shirt that student docents wear to be identified throughout the galleries.