Wander Tea
A set of tea boxes that use bold, eye catching colors to allow the packaging to stand out on the shelves in a grocery store.
Wander Tea is about exploring new tastes and starting conversations, meeting new people and discovering the world around us.
The logo for Wander incorporates a tea leaf into the W. The logo can be stacked as a secondary option or be used as just the W. The color palette consists of 4 vibrant colors, paired with a cream and soft black in place of your usual black and white. The vibrant color palette used throughout the packaging entices viewers in to take a closer look at Wander.
Each tea box consists of it's own color scheme, allowing the type of tea to be distinguishable from the rest. The outside of each tea box includes illustrated tea leaves or plants that are included in the flavor profile of the tea. Under the lid of the tea box, once opened, there are more detailed drawings of tea leaves and plants. These can be seen just a little bit when the box is closed through the leaf window on the front.
