Visit Amsterdam
The city of Amsterdam is a popular tourist destination, attracting thousands of visitors every year. A lot of times these visitors have never been to the city, or even the country before. The scope of this project involved creating a tourist package to welcome visitors as the arrived to the city, portraying Amsterdam as a friendly place where people felt welcomed.
The tagline, “Kindness. Find it Here” allows visitors to know that Amsterdam is a city of kind people willing to help you wherever you are. Building blocks are used to create different visuals, such as tulips and the logo. All of the materials use a friendly, kind voice, welcoming you to the city.
As visitors arrive to Amsterdam at the airport, they are provided with a totebag, inside the totebag includes a free ride ticket on the Dutch Railways line as well as an illustrated map of the city with the most popular places to visit, dine, and shop at.
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Once visitors are in the city, they can find one of the Visitor Assistance booths to obtain a canal route map, a visitor’s passport, and a coupon book. All of these items are to enhance the person’s experience of Amsterdam.
