This multi-media campaign highlights the benefits of Good Molecules and what their products can do for your skin. Inspired by the bright colors on their product packaging, this is reflected in the package design and the advertisements with a liquid pattern. The product box that was created is simple on the outside with a solid blue and a little bit of the liquid color, but once opened the customer is met with a colorful inside that surrounds the products.
Expanding beyond the packaging, the advertising campaign highlights the benefits of using Good molecules and what it can do for your skin. Using the same colors and liquid effect that is used in the package design, these elements are carried throughout the advertisements to create a visually compelling campaign that attracts viewers.
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A small booklet was also created as a guide to Good Molecules’ best selling products, what to use as a first time user, and a chart showing the order to apply your products in the morning and evening.
